Timing & Frequency

Control when notifications first appear and how often they repeat during a visit.

Settings Reference

Setting	Default	Options / Range	Description
Trigger Type	Time-based	time, scroll, exit intent, immediate, both	When to show the first notification
Initial Delay	8 seconds	—	Wait time before the first popup appears
Display Duration	6 seconds	—	How long each popup stays visible
Cooldown	30 seconds	—	Pause between consecutive popups
Max Per Session	3	Any number or unlimited	Cap on popups per visitor session
Scroll Depth	40%	—	How far down the page before triggering (scroll trigger only)

Trigger Types Explained

• Time-based — Shows the first popup after the Initial Delay (e.g. 8 seconds after page load)
• Scroll — Waits until the visitor scrolls to the Scroll Depth threshold
• Exit Intent — Triggers when the visitor's cursor moves toward closing the tab (Starter plan and above)
• Immediate — Shows the first popup as soon as the page loads, no delay
• Both — Fires on whichever trigger happens first: time or scroll

Exit intent requires Starter plan or above

Exit intent detection is not available on the Free plan. Upgrade →

Recommended Settings for New Stores

Goal	Suggested Settings
Low friction, subtle	Delay 10s, Duration 5s, Cooldown 45s, Max 2
High urgency	Delay 5s, Duration 8s, Cooldown 20s, Max 5
Exit recovery	Trigger: Exit Intent, Duration 8s

How to Update

1. Open the Nudge dashboard
2. Go to Settings → Timing
3. Adjust each setting as needed
4. Click Save

Start conservative

Too many popups can annoy visitors. Start with the defaults and increase frequency only if analytics show low impressions.