Message Customization
Control the text, data, and display options for your notifications.
Dynamic Tokens
Use tokens in your message template to pull in real order data automatically.
| Token | Example Output | Description |
|---|---|---|
{name} | "Sarah" | Customer first name |
{city} | "New York" | City of purchase |
{country} | "United States" | Country of purchase |
{product} | "Classic T-Shirt" | Product title |
{time_ago} | "2 hours ago" | Time since the order was placed |
Default Message
Someone from {city} just purchased {product}
This is the recommended starting point — it's specific enough to feel real, without exposing any personal information.
Message Options
| Option | Default | Description |
|---|---|---|
| Anonymous Mode | On | Shows "Someone from {city}" instead of {name} — recommended for GDPR compliance |
| Show Product Image | On | Displays a product thumbnail alongside the notification text |
| Order Recency Window | 7 days | How far back Nudge looks for orders to display (7 / 14 / 30 / 60 days) |
How to Customize
- Open the Nudge dashboard
- Go to Settings → Message
- Edit the message template using any combination of tokens and plain text
- Toggle Anonymous Mode and product image on/off as needed
- Set your preferred Order Recency Window
- Click Save
Keep it short
Notifications are small. Aim for one concise sentence — 6 to 10 words is ideal. Long messages get truncated on mobile.
About {name}
When Anonymous Mode is off, {name} shows the customer's real first name from the order. Make sure this aligns with your store's privacy policy before enabling it.