Data Handling & Privacy

Nudge is designed to be privacy-friendly by default. Here's exactly what data is used and how it's handled.

What Data Nudge Uses

Nudge reads from your store's recent order history to display notifications. Only the following fields are used:

Data field	Example	Used for
Product title	"Classic T-Shirt"	Displayed in notification text
City	"New York"	Displayed in notification text
Country	"United States"	Available via {country} token
Order timestamp	(calculated)	Powers the {time_ago} token
Customer first name	"Sarah"	Only shown if Anonymous Mode is off

No payment information, email addresses, or full names are ever accessed or displayed.

Anonymous Mode

Anonymous Mode is on by default. When enabled:

• The {name} token is suppressed — notifications show "Someone from {city}" instead of a real name
• No personally identifiable information is displayed to visitors
• This is the recommended setting for GDPR compliance

To use real customer first names, you must explicitly disable Anonymous Mode in Settings → Message.

Data Retention Window

You control how far back Nudge pulls order data:

Window	Plans
7 days	Free
30 days	Starter
60 days	Growth, Pro

Orders older than your configured window are never fetched or displayed.

Excluded Emails

You can add specific customer email addresses to an exclusion list. Orders from those emails will never be shown in notifications — useful for excluding your own test orders or staff purchases.

GDPR Compliance

• Anonymous Mode is on by default — no PII displayed without explicit opt-in
• Data is read from Shopify's order API only at display time; Nudge does not store customer records independently
• You can configure shorter data windows to limit exposure to recent orders only
• Exclusion lists let you honor individual opt-out requests

info

Nudge operates entirely within Shopify's data access framework. All data access is governed by the permissions you granted during installation.