Analytics
Track how your notifications are performing and use the data to improve results.
Key Metrics
| Metric | What it measures |
|---|---|
| Impressions | Total number of times notifications were shown to visitors |
| Clicks | Number of times a visitor clicked on a notification |
| CTR | Click-through rate — clicks divided by impressions, shown as a percentage |
Dashboard Overview
The Analytics section of your Nudge dashboard shows:
- Total impressions and clicks for the selected period
- CTR so you can gauge how engaging your notifications are
- Daily breakdown of all three metrics (Starter plan and above)
Daily breakdown requires Starter plan
Free plan users see aggregate totals only. Upgrade to Starter or above to view day-by-day performance charts. See plans →
How to Use Analytics to Optimize
Low impressions?
- Check that notifications are enabled and the app embed is active
- Widen your page targeting (add more page types)
- Reduce the Initial Delay or Max Per Session limits
High impressions, low clicks?
- Try a more eye-catching template (e.g. a Gradient style)
- Enable Product Page Matching so notifications are more relevant
- Test a different position — bottom-right can outperform bottom-left on some stores
Good CTR (above 2–3%)?
- Your setup is working well — focus on driving more traffic to see more impressions
Viewing Your Analytics
- Open the Nudge dashboard
- Click Analytics in the left menu
- Select a date range to filter results
- Review impressions, clicks, and CTR
Check analytics weekly
A weekly review takes 2 minutes and helps you catch issues (like a sudden drop in impressions) before they affect revenue.